Let them touch it!

People want to touch it!!


They want to feel the new product.  They want to see photo's of the service. They want to experience what it's like.  Brochures can be good but the real thing is better.


I was speaking to my brother who is big in Send Out Cards (among other entrepreneurial ventures!) and he was describing a booth he was going to show Send Out Cards at.  We talked about different ideas but just seeing cards was not enough.  You could hold the cards or see big pictures on the walls. You could talk about how easy it is to send out personalised cards to your clients, prospects or family members but it's not the same as doing it yourself.


I suggested that he let them do it.  Let them work through the whole process so that they are doing it and can touch and feel the process not just hear about it.  So he was going to look at setting up at the booth with his camera and laptop.  Prospects get their photo taken and then use the system to send themselves a card with their own message.  So not only do they see how simple it is to use, two or three days later they get a card with their photo on it showing them how cool it is to receive the card.


Let them touch it!


If you can find a way, get the prospect physically touching your product or service.  This makes it personal, memorable and way more sellable.


So what about your next show?  How can you take your product or service and make it touchable?  Make it real for your prospect and very soon they will be your client!


Let me know if you need ideas to make it touchable.

Get More Success

Everyone loves success.  We continue to strive for it, however you measure it!  The way to continue your success is to make it a habit.  I am of the firm belief that if you make celebrating success a habit, success becomes a habit.

Trade Shows and Expos, like any business, are full of their ups and downs.  They depend on many people and they are hard, but enjoyable work. 

The video below was recorded for Broker TV - a site for mortgage brokers.  The message given is as relevant for exhibitors as it is for brokers.  Check it out and let me know what you think.

Get your Blog Started!

I recently recorded several sessions for Broker News TV, a service for Mortgage Brokers.  While the information was targetted at brokers, it is just as relevant for all business.  Particularly for any one who exhibits.

Having a blog will help build your tribe - people who know you, like you and trust you.  It keeps you connected to customers, prospects, fans and friends of you, your business and your products and services.  As an exhibitor, you can't be in business without one.

The good news is that they are easy to set up and manage.

Check out the video on how to do it.





As seen on Brokernews.com.au

What Motivates You?

What Motivates you?


Technically the short answer is "Pleasure" and "pain".


The truth is we are motivated about the idea of an event or thing or what we think will happen if we do or dont have/do a thing.


The issue is 80% of people are motivated by pain and only 20% by pleasure - yet pleasure is more sustainable!


Everyone is different. The key is to tap in to what motivates us as an individual and use that. So what keeps us going when we want to stop? what drives us when we can't help but move forward? What is the "Idea" or "Vision" we can't live without?


Mine is the idea of a business operating how I want it to, a family life that supports me and I can contribute to and to be the man I can be.

When it comes to exhibiting in a Trade Show or Expo, or just in business and life, what motivates you?