Wednesday, December 23, 2009

What about Booth Babes and Booth Blokes?

I am often asked whether it is worthwhile having "Hired Beauty" (what I call Booth Babes and Booth Blokes) on your stand.


This is what I think!

Thursday, December 17, 2009

What are you doing for 2010?

2010 is just around the corner.  You know it will be here quicker than you expect (look how quick Christmas crept up on us!).  So what are you doing for it?

From a Trade Show or Expo sense, what are you doing for 2010?  Exhibiting is a magnificent way to build and grow your business, but as I have always said, you will hemorrhage cash if you don't do it right!  So take some time over the coming weeks to decide:
  • What is the best target market for you and your business?
  • What exhibitions does this target market go to?
  • What kind of presence do you want to have at this exhibition?
  • How can you build a presence that becomes a hub at the exhibition?
  • What do you want to get out of your exhibition?
  • How will you measure your "success" in 2010?
  • What do you need to do NOW to put you on the way to achieving this success?
  • Who do you need on your team to help you?
The questions are simple but the answers will help you define 2010 and the success you will achieve.

I think 2010 will be an absolute cracker and I would love for yours to be also.  Let me know if I can assist you getting there.

Enjoy!